Watch the video version above.
Are you thinking of growing your business with Facebook? If so you made a great choice. For a lot of different reasons. Make sure to check out my Free Facebook Marketing Training so I can help you get faster results.
One thing that is probably holding you back is how to even get started.
Here is what I mean:
Are you not getting started with Facebook to grow your business because you just don’t know how to keep your business activities separate from your personal ones? I know how you feel. I did not consider using Facebook for years because I assumed that all my personal stuff would be get mixed in with my business stuff. No matter what Facebook said. I just didn’t trust them.
It wasn’t until I finally figured it all out that I started seeing real success with using facebook for my business. Follow the tips in this article and you can get started with Facebook the right way from the begining.
Here is one of the most common questions I get asked:
Do You Need a Separate Facebook account for Business?
No. No. No. This is a big No No. Facebook wants you to add your business’s page to your personal profile. So just follow their rules. If they find out that you opened a separate account for your business it will be shut down. All those likes, fans, blood, sweat, and tears are down the tubes! So don’t make this mistake.
If you already have a separate Facebook business account you will need to create a brand new Facebook page under your own personal profile. Sorry. That is just how it is. Do it now before your business account is closed. There is nothing worse than waking up one day only to find your Facebook page is removed because of a terms of service violation. In my experience whenever I had to make these kinds of changes (starting over) the second version is ALWAYS better. Your new Facebook page will be too.
Here is how to set up a Facebook business page the right way:
First sign into your personal Facebook account. Then click the “Create Page” link using the drop down on the upper right (desktop version of Facebook):
Next just follow the instructions for the kind of page (category) you want to create. Pretty much everyone reading this article will pick one of these 3:
The biggest differences between them are the types of fields you can enter about your business. When you look at the chart below only really look at the first 3 columns. Here are the differences (click image below to enlarge) :
Don’t worry too much about which category (type of facebook page) you pick. You can always change it later. Facebook lets you change it as often as you want. But your Page’s Name can only be changed while you have under 200 likes. After that you are locked in. So make sure to pick a page name that you can live with. All other fields can be changed at anytime.
After you create your page add a custom graphic to it. You can see how to do this in a previous article here: Facebook Cover Photo Tutorial
How To Keep Everything Separate
Now the big question is “Great I got a Facebook page. Now how do I keep it seperate from my personal stuff?”
Well to do this just go back to the drop down on the upper right side of the Facebook desktop version. Just pick the drop down and you will see “use Facebook as…”. Then pick your new page.
After you pick your page you can now use Facebook as that entity. When I pick the buildingsocialproof facebook page from the drop down every comment I make in a group or on someone else’s Facebook page shows it came from the “buildingsocialproof” brand and not myself.
Now when you want to do business stuff you can do it as your brand (Facebook page). When you want to do your personal stuff you can do it as yourself. The two really don’t get crossed up that much. You can sleep well at night knowing that your personal friends don’t keep hearing about your work (your Facebook page) and your business clients and fans don’t hear about your personal stuff.
Having Other People Manage Your Pages
Facebook makes it easy to take things a step further too. You can have other people manage your page on your behalf. Or you can manage other people’s pages (clients) on their behalf. Here is how to do it:
First go to your Facebook page.
Choose “Settings” in the upper right
Choose “Page Roles” on the left hand side.
Enter the email of the person you want to admin or manage your page
Here are what the different roles do (click to enlarge):
You can see it is pretty easy to make someone the manager of your page. To manage someone else’s page just have them complete the process above and enter your email.
Stay tuned for next week when I show you they very first thing you need to do before you ever run a Facebook ad. I know you will like it.