This article was created from the content in the video above that I made on periscope. I highly recommend you watch the video if you can because there are some great tips in it that I did not include in the blog article below.
If you have a business these days then digital marketing really should be a cornerstone of your marketing efforts. Digital marketing is not that hard provided you know what to do. In this video I cover a few areas where people mess things up. I give you some tips for how you can improve your digital marketing in as little as 5 minutes per day. There are some big tips in the video so you want to be sure to watch it.
Digital Marketing In As Little As 5 Minutes Per Day
Engage With People On Social Media – One easy thing you do can is just connect with people on social media. One big problem people have is they spend lots of time publishing great content. Then they wonder why nobody is reading it. They wonder why nobody is visiting their website or Facebook page.
The problem is they are not spending enough time getting to know people on Social media. The best advice I can give you about digital marketing (and social media marketing) is to spend time engaging and meeting people online. This is a big digital marketing step most people skip. It is why their digital marketing efforts are not working better.
Picture social media as a giant cocktail party. Now if you show up at a cocktail party and people are talking, do you break into the conversation and say “Hi, My Name is Jim. I sell real-estate. Want to buy a house?”. Of course not. That would be rude and strange. But people seem to think this is OK on social media by spamming their links all over the place. Guess what? Nobody clicks on your links because they do not know you!
Instead of spamming your links take 5 minutes and get to know people. Reply to their posts. Ask them a question about their profile. Show you are interested in them and they will be interested in you. This is a big digital marketing tip that can make or break your digital marketing strategy.
Split Test Your Digital Marketing Sales Funnel – If you are using digital marketing for your business then you are probably selling something. Or at least you really should be. Using something called “split testing” to quickly improve the pages that you sell stuff on. Split testing is where you show your original page to one visitor and then a new page to the next visitor. A good free tool for this is called Google Analytics. The idea is you can change things (like the headline of your offer) to see if it gets more people to buy. The page will either preform better or worse than the original. If it wins you swap it out and use it.
Split testing is so powerful for your digital marketing because you can literally make a small 5 minute changes that can have a huge impact on how many people buy your stuff. So there is big leverage in digital marketing with split testing. It is why I talk about it so much in the video.
Digital Marketing is the most powerful way to grow your business these days. Follow the two tips above that I talk about in the video and you will greatly improve your digital marketing efforts. If you want to learn how to grow your business with the largest social network in the world – Facebook. Then check out my free facebook marketing training here.