Twitter announed today that they will being adding promoted videos to your tweet stream. I have done some work with their ad platform. Adding videos sounds nice but I think you will get more benefits from their lead-gen cards. Check those out first.
You can read more about their roll-out here:
Twitter announced this morning it will begin beta testing a new feature called Promoted Video, which is aimed at brands looking to upload and distribute their videos to the Twitter network. The feature, which expands upon theTwitter Amplifyprogram, was previously revealedduring Twitters recent earnings announcement, when new CFO Anthony Noto teased the forthcoming product as something that would allow content producers to upload, share and measure the distribution effectiveness of their video content on Twitter.
The move comes at a time when Twitter is working to show advertisers and investors that while its user growth figures are only slowly climbing, Twitter content actually reaches a larger audience thanks to views by non-logged in users.
It also follows on the heels of Twitters Amplify program, which previously focused on big media companies, including the likes of ESPN which uses Amplify to promote highlights from games. Other Amplify partners listed on Twitters site include NFL, McDonalds, American Express, BBC and Viacom, to give you an idea.
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