Are you thinking of creating a social media marketing strategy for your business? If so then it is a smart move. Having a good social media marketing strategy will make all your social media efforts so much easier. Use the tips in my social media marketing strategy video and you will be on the right track. Of course if you can not watch the video then I can put the main points into the blog post below.
Social Media Marketing Strategy Made Simple
A simple social media marketing strategy is to first have a goal of what you are trying to accomplish with social media. I tell everyone it should be to create an email list. Every social media site is like building your business on rented land. You need to get people on to an asset that you control. That is your email list. Most people get confused with their social media marketing strategy because they are not clear on their goals. Keep in mind it is difficult to sell through social media. For that reason I do not recommend sales as a good social media marketing strategy. You can make sales to people after they are on your email list and you have had a chance to build up a good relationship with them.
Start with One social network at a time
One of the biggest problems I see in a social media marketing strategy is trying to jump into everything at once. This can be very overwhelming and confusing. You need to start with one social network. Then after you have that one figured out move on to the next one. This is a great social media marketing strategy because you will not become overwhelemed or burn out.
Here are the social networks I recommend you start with and why:
Facebook – Everyone is on Facebook. Look at any graph and you will see Facebook is far out in front. It only makes sense to be where the people are at. Use my How to grow your facebook page guide to grow your Facebook page. You will need to look at using Facebook ads to get the real benefits from Facebook but it is completely worth it. You can learn how to create a successful facebook ads campaign here.
Twitter – Twitter should be the second social network you look at. Twitter should be part of your social media marketing strategy because it is so simple to use. Twitter can be automated with simple software. If you are using Twitter the right way it will not take you more than 5 minutes per day. Learn how to get more followers with Twitter here.
After you learn Facebook and Twitter it is your choice where to go next. Some people love LinkedIn. Others like Instagram or Pinterest. Just make sure to move into each social network slowly. Give each social network an honest 3 months of effort before if you decide if it is right for you.
So there you have it. A simple social media marketing strategy you can get started with today.