Watch the video above to learn about Facebook Lead Ads. In this video I tell you why you should be using Facebook Lead Ads. I also share with you why Facebook Lead Ads are better than other type of Facebook ads for getting you more leads and building your email list.
Why Facebook Lead Ads Rock
I highly recommend you watch the video above. I always have a lot more to say in the videos than I am able to put in the summary blog post below. But if you can not watch my video on Facebook Lead Ads then this is the next best thing.
What Are Facebook Lead Ads?
Facebook lead Ads are a new way to show ads on Facebook. Basically you just create a mobile ad. Think headline, some text, and an image. That’s it. Once you create your ad your are done. There are no landing pages to make, no websites to build. Nothing. Fast and Easy.
What happens to the people you are advertising to on Facebook is they your ad and click on it. Then they see a confirmation page right in Facebook to send you their lead info (email address or more).
So creating Facebook Lead Ads is very easy and fast.
Because Facebook Lead Ads only require 2 clicks you should expect to see much cheaper ad costs. Facebook invented Facebook Lead Ads because they know people with mobile phones do not like typing in form information. So Facebook is basically doing this for you with the person’s Facebook profile information. Facebook took it a step further by letting you pick a lot of their profile information too. You can collect quite a bit of into with Facebook lead ads.
Getting your leads from Facebook to Your Email provider is a different story. At this time you have to export them from your Facebook page and manually load them into your email provider. Not good. I am working on some software to make this easier for you. I will tell you more about it soon.
How Your Billed For Facebook Lead Ads
Facebook Lead Ads work on impressions. So no matter how many leads you generate you will still need to pay each and every time your ad is shown. For this reason you need pick your audiences very carefully.
Facebook Lead Ads are a great way to build your email list cheaply. The trick is coming up with an offer that resonates with your audience. Once you have that in place Facebook will do the rest. What you will love most about Facebook lead ads is how fast you can test ideas. Got an idea? Now you can test it right away and start collecting emails.
So if you have not yet tried Facebook Lead Ads go try them right now. They are easy to set up and use.