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Would you love to get in front of the audience of your biggest competitor? If so then you are in luck by using Facebook Ads. With Facebook you can advertise YOUR business in front of your competitor’s fans at a pretty surprisingly cheap rate. In this article I show you how to set it up Facebook ads to do this and more.

Why Target Your Competitor’s Facebook Fans?

With Facebook’s ad platform you can find audiences in a number of ways. One of the best ways is to target the fan pages of your competitors. This same technique works extremely well for people who also have fan pages of businesses similar to yours but who are not direct competitors.

Targeting a competitor’s Facebook fan page actually makes a lot of sense. The fans of your competitor’s page already have the same interests as your ideal client. Targeting them with Facebook ads will give you a high amount of engagement.  It works great for Facebook Ads Target Competitors Fans.  This will give you better ad rates and will make your Facebook campaign more successful. It will get you faster results so you should be doing it.

One thing to keep in mind is that not every fan page can be advertised to on Facebook. It has to do with the how well the interests of the page match Facebook’s interests graph. Just keep that in mind as you are going through this article. If you can’t find a competitor’s fan page (because it is not available) just choose another. You will likely be able to find a great fan page in your market.

How To Ethically Steal Your Competitors Biggest Fans

Stealing your Competitors biggest Fans with Facebook is not very hard.  It is one thing that you will need to know with Facebook Ads Target Competitors Fans.  What you need to do is set up a simple ad campaign and advertise to them. If you have a decent ad and can create an offer that solves their problem you will be able to steal their fans and bring them over to your site or email list.

Here is how to do it:

First, Go into Facebook’s Power Editor and create a new Ad Campaign.

Then Create a new Ad Set. When you create your ad set simply set up your audience and type in the name of the fan page you want to target into the “Interests” Section. Here is an example of I could target Social Media Examiner for the buildingsocialproof.com site:

Now you will usually want to add a few extra filters to tighten up your audience even more. Look to location for example. Do you only want fans from the U.S. and Canada? Make sure you leave people out of the party and only target the exact people you want.

One thing to keep in mind is that some of the fans of your competitor’s Facebook page may have liked their page 5 years ago.  This is one problem you might run into when using Facebook Ads Target Competitors Fans. They may have no interest in your product or service anymore. For this reason I highly recommend you use Facebook Conversion Tracking so Facebook will seek out the kinds of people that are likely to sign up for your offer.

Facebook Ads Target Competitors Fans – How To Even Better Results

To get even better results create a custom lookalike audience of people who have actually visited your site from the ads against your competitor’s fan page. You only be able to do this after you have been running the campaign for a little while. Not in the beginning. Then use that custom audience in combination with the competitors Fan Page like this:

By using a custom lookalike audience of people who actually came to your site with the competitor’s fan page you will have a much more targeted audience. It will help you get better ad rates and cheaper conversions too.  That is a good tip for Facebook Ads Target Competitors Fans.

TIP: If you are using Facebook to build an email list (which I highly recommend) then you can use the emails of the people who signed up to build a custom lookalike audience of actual subscribers. This will be of better quality than the ones who just visited your site because they took action and actually signed up.

Targeting your competitor’s Facebook fans is actually one of the best places to start with Facebook Ads Target Competitors Fans. It works so well because those fans likely have the same interests that you are looking for. Use this technique to get started with Facebook Ads Target Competitors Fans. Once you have more experience and more clicks under your belt you can do more with the custom lookalike audiences you are able to create. But starting with your competitor’s Fans is a great first step.