One big problem I see people making with Facebook is they set their ad campaign up for a daily budget of $5 or $10 a day. They check it for a few days. Then the big problem hits.
The weekend comes along. They get busy. Before you know it an entire week has passed by. Facebook was happily spending their money every day. They check their Facebook ad account a few weeks later. They are horrified to see they spent hundreds of dollars on ads that did nothing for them.
So what’s the fix? Simple. Use a lifetime budget. In the video above I show you the difference between lifetime and daily budgets and how they work.
What you want to avoid at all costs is setting up a daily campaign that runs every day. It is too easy to forget about it. Instead think about a lifetime spend. Then you can set it and forget it. Comeback in a few weeks and see how well the campaign did (or did not to). Then just tweak and adjust.
Watch the video above to see how to set up a lifetime spend on your Facebook ad campaign and see just how it differs from a daily campaign too.