Watch the video above to see my Lawn Care Marketing Plan. It is an example of a powerful online marketing case study that you can use for your business. Even if it is not a lawn care business.
In this video I wanted to share with a request from a lawn care client of mine. He asked me to help him create a lawn care marketing plan using social media and the web to get more fertilizer customers.
By showing you the lawn care marketing plan I came up with for him you can see first hand how this lawn marketing plan could be applied to your business. Even if your business is not a lawn care business you will still be able to learn a lot. The same principals in this online marketing plan can apply to any business. Even if it is not a lawn care business.
My Lawn Care Marketing Plan Case Study
For getting people to call my client and become new fertilizer customers we are going to look at two paid traffic sources – Google and Facebook Ads. In the video I tell you exactly how I will set up his paid marketing campaigns for his lawn care marketing plan. I tell you exactly how we will do it with Google’s new click-to-call feature. I also tell you how we will use Facebook Ads to make a simple campaign that will get even more lawn care clients (hint: it involves the phone numbers of his customer list).
In the video I talk about a few techniques on how we can email his existing customer base to get more fertilizer clients. I show you how to break up the campaign and segment his email list to get the best results. Then I talk about a simple yet powerful craigslist ad we can post. Craigslist works great. But many business owners do know how well it can work for a lawn care (or other local) business.
I finish up by talking about other methods we will use to get new clients. These include customer referral programs, offers sent out through monthly invoices, yard signs, and more.
Even though this is a lawn care marketing plan I really believe you can apply it to any business you are in. If you want to learn how to get more clients off the largest social network – Facebook. Then check out my free facebook marketing training here.
Got more good stuff coming for you soon.