Watch the video version above.
When you are getting started on Facebook (or if you are doing a lot of Facebook Ads) then just knowing the right Facebook images sizes can be a challenge. I always find myself looking around for Facebook image sizes when I need to create a new fan page for client or when creating a new Facebook ad campaign.
To make life easy I just wanted to put all the Facebook image sizes in one place. That way you or I can easily find them.
So here they are. First I wanted to start with just Fan (Business) Page Image sizes. You will need these when you create your Fan page or if you are updating an existing one. Here is a quick tip. Make sure when you are creating a Business page to use custom images. It will make your page look more professional.
Here are the Facebook Image Sizes for 2015:
** Tip: Click any of the image sizes below to use as a sizing template if needed.
Profile/Business Page Images:
Your Business (Fan) page has 2 images. There is the larger Cover photo and the smaller profile Photo. You should always update both. Here are the image sizes:
Cover Photo: 815 px x 315 px
Profile Photo (logo): 180 px x 180 px
Facebook Image Sizes Ad Guidelines:
Here are the General guidelines to use when creating Facebook ads
Text: 90 characters
Headline: 25 Characters
Link Description: 30 Characters
Do not 20% or more Text with your images – [Check with Facebook tool]
Clicks to Website, App Installs, App Engagement, Local Awareness, and Facebook Offers:
Pretty much most of the Facebook ad campaigns you run will fall into this category. Here are the Facebook Image Sizes for them:
Image Size: 1200px x 628px
Use this size if you are running multi-product ads only.
Image Size: 600px x 600px
Image Size: 1,200px x 444px
Post Engagement (Text Only):
Text: 500 Characters
Page Post Engagement (Photo):
News Feed Image: 1200px x 900px
Right column Image: 254 x 133
Page Post Engagement (Video):
Thumb Image: 1200 x 675
Facebook Video Specifics
Aspect Ratio: 16 x 9 or 4 x 3
File Size: 1 GB Max
Bookmark this page so you can refer to it often. Use it the for your next Facebook ads campaign. Then you can quickly find the right image size for your project.