Watch the video version of this article above.
This week we are going to look at Facebook Custom Audiences. Why they are so important. Why you need them. How to set them up, and why they drop your ad costs and make your ads cheaper by using them.
I am so excited to share with you how to create a custom audience, because they are so critical to doing Facebook ads. The first thing you are going to want to do is head over to:
Now Facebook gives you 3 ways to create a custom audience. I am really only going to talk about two because I think most of you don’t have apps. One way and it is a really good way is just to upload a customer list. If you have a list of existing customers you probably have their phone number. You probably have their email too. Upload them right here:
You can turn your customers into a custom audience. The great thing about it is now you can target those people dirt cheap. You can use them to make a look alike audience. This will help Facebook find other people that look just like the people on your customer list.
The second way is to make a custom list of people who visit your website. I think that’s the more popular thing to do, so that’s what I am going to walk you through right now.
So what you want to do is just click the website traffic link. It’s going to say anyone who visits your site:
You can say the last 30 days or the last 180 days it’s completely up to you. Just know that you can change those durations. You just want to give your audience a name. I am going to call it video test audience, just as an example.
Then you want to grab the pixel code. To install it just click the cog down here:
Then click view pixel code, just click on it and highlights it, and just right click and copy it:
Ok so it’s going to create our audience. Next we are going to install the pixel code that Facebook gave us. I know a lot of you are using word press, so I want to show you how to install it on word press. I am on the buildingsocialproof.com blog and what I want to do is go down to appearance and then just pick editor like this:
When you come down you are going to see all these different pages in your theme, you are going to look for the one called header:
Every word press theme has to have a file called header so just find it and click it. Then you are going to look for something called a head tag. It just looks like this:
It says <head> with some brackets around it. You are just going to paste your facebook code in just like this and then scroll down and hit update file, we are done, that’s how you do it.
So that is how you add it for WordPress. Now if you have a standard website that uses HTML you would probably be using an editor. I am using sublime and there’s our HTML page it’s the same thing:
You are just going find the head tag and right below it, just paste your code in. Then go under file and save. Now you have added the custom audience tracking code.
As people visit your website facebook is going to start tagging them as part of your audience. Now I am in Facebook’s Power Editor. If you haven’t used it before it’s at:
It’s probably the best way you should be working on facebook ads. Don’t be intimidated because it says Power Editor. It is not very hard to use. Basically facebook organizes your ads into campaigns. A campaign is just that. It holds a bunch of ads and your ads are grouped into ad sets. An ad set is basically an audience and a budget. Just think of it that way. I made a sample ad set, here:
Here is where we are going to add our custom audience. When you make your ad set, you are going to see at the top it gives you a bunch of stuff. How you want to run your ad, a budget, and you can have a schedule for it. When you get down to audience add it under Custom audiences.
You can include or exclude a custom audience. I can type in my test audience, and I can include other audiences that I’ve made. You can exclude audiences too. Now why would you do that? Well maybe you have an audience of people who visited your site, but you want to exclude people who maybe visited certain pages on the site (like your shopping cart thank you page since they already bought). You can do that sort of thing with your custom audiences. There is really not much to it, but it’s very, very powerful. I tell anybody running facebook ads that you need to be using custom audiences in one way or another. It’s how you get a cheaper ad cost so make sure you are doing it. I hope this article helps you out and helped you understand that making these custom audiences really isn’t that big of a deal.
If you want to learn more about how to grow your business with facebook then check out my free Webinar where I share with you 7 proven steps for growing your business on facebook: