Watch the video above to learn my best tips for using Facebook For Business.
In this video I tell you what is not working with Facebook for business today. Then I give you two paths you can go down when using Facebook for business that actually work. They are paid ads and another free technique I talk about at length in the video using Facebook private groups.
Facebook For Business Where To Start
In the video I tell you that where most people start is not the right place. Yes you will need to create a Facebook Fan page for your business. But where people get stuck is when they spend all their time trying to gather likes and increase how many people will see your posts.
The problem with this Facebook for business strategy is that you are focusing on the wrong things. Facebook does not want to show your status updates to people for free. You will be fighting against them and spending all your time and energy trying to find “the secret” to getting your posts in front of more people.
In the video I recommend that you stop doing this. The biggest reason is that you likely do not have a strategy behind it. Instead I give you two tips that will really move the needle for your business using Facebook.
Facebook For Business What is Working Right Now
Basically I see two things working REALLY well on Facebook for business. They are paid ads and getting free visitors from Facebook private groups. Here are each that I talk about in the video.
Facebook Ads – think about this. Pretty much everyone is on Facebook. That means your new clients and customers are on Facebook right now. Facebook ads lets you get your message in front of these people at a pretty cheap price. The most common problem I see with Facebook for business is that people just are not willing to spend money on Facebook Ads.
I know why this is a problem. It is because you do not have a solid strategy behind your ads. I mean if you really knew that you could give Facebook $10 and get $20 in sales you would do it right?
If you want to learn about Facebook Ads and how to build your business with it then check out my Free Facebook Marketing Training
Getting Clients off Facebook For Free – The best technique for getting free clients off Facebook is to use Facebook private groups. The strategy is actually quite simple. Just join a bunch of private facebook groups around your target market. Help people out and add to the conversion. Think of it like a giant cocktail party and behave accordingly.
Set up your personal profile so that your Facebook page is the place where you work. That way when people look you up (and they will) they will get over to your Facebook page. Now your Facebook page can sell them your services or direct them over to your website.
This works so well because people in the Facebook groups are getting to know, like, and trust you. It will be one of your best sources of leads.
I go into more detail about these in the video so make sure to watch it. But the techniques above will work great when you are using Facebook for business.