In this video I show you a Facebook marketing case study for a client of mine. She came to me and asked for help because in her own words “My Facebook marketing is a f’ing disaster”. In the video we look at her ads. We see the Facebook marketing she is doing right and I give some tips on what she can do to improve it.
Facebook Marketing Notes
Have a goal in mind – One of the big problems I see people making with Facebook marketing is they are just boosting posts. If you boost a post what do you hope to accomplish with it? If you are not 100% sure Facebook will sure make you feel great with all the interactions you get (and pay for). But what did that post really do? I always recommend that your goal needs to getting people on to an email list so you can get them off Facebook.
Use Conversion Optimization – Make sure to set up your Facebook marketing campaign for conversion optimization. Facebook will do a lot of amazing things to help you out. But you have to tell Facebook when they have done a good job for you. I talk about this a lot in the video.
Think about where you are sending people – When you send people to a page on your site it needs to be optimized to get them to do what you want. Maybe join an email list? When you send them off to your blog or a long sales page it gets really hard to generate any conversions. Make sure your pages are straight to the point and only have one action your visitors can take.
There are some of the bigger points I cover in the video. It is a great case study. I know you will learn a lot from watching it.
If you want to learn more about Facebook marketing and how to grow your business with it. Then check out my webinar 7 proven steps to grow your business with Facebook.