Are you wondering what kind of Facebook analytics you can get for your Facebook Fan page, your website, and everything else? If so then you will love the video I created for you. In this video I show you the different Facebook analytics you can get for your Facebook Fan Page. I also tell you about some basic Facebook Anaytlics you can get for your website visitors and Facebook Ad Campaigns too.
Facebook Analytics Explained
In the video I talk about how Facebook Analytics work. Basically you will want to look under the “insights” tab on your own Facebook page. When you have enough likes (over 1,000 likes) Facebook will give you an amazing amount of information about your audience.
You can know things like how much money your audience makes? How old they are? If more are men or women? What other Facebook pages they like (this is HUGE By the way)? If they use a computer or smart phone on the web? …and more.
The information Facebook has about your audience is absolutely amazing.
So the first kind of Facebook Analytics I talk about are the ones related to your Facebook Fan page.
TIP: You can create a custom website audience and get these same Facebook Analytics for your website visitors too. This is HUGE for knowing a lot more about your website traffic then you ever thought possible. Facebook does not charge you a dime for this service either. Look under Facebook Ad Manager “Audience Insights”.
The next type of Facebook Analytics I talk about is your Facebook Advertising Analytics. If you want to be successful with Facebook you need to use their ad platform. You to start thinking in terms like this:
I Give Facebook $1 -> Facebook Gives me back $2
So when you start running Facebook Ads pay close attention to their Analytics. They give you a TON of them but here are ones I recommend you look at First:
Cost Per Conversion – Set your campaign up to get people to sign up for your email list. Set it is a “Conversion” Campaign. This way Facebook will always try to seek out cheaper conversions (email sign ups). So the #1 analytic you need to watch is how much is costs you to get an email. It is called Cost per conversion.
Relevancy Score – These are next to your Facebook Ads. Ideally you want your score to be 7,8 or, 9. You will see a relevance score after your ad has been shown to 500 people or more. If your relevancy score is low (2,3,4) then your ad is not resonating with your audience. Facebook is charging your MORE MONEY to show your ad to these people. Consider a different audience or angle on your ad. Many times just changing your headline can help.
Like I said there are a whole slew of other Facebook analytics with ads. It can be down right confusing. Just stick to these two above and you will be in good shape.
Facebook gives us an amazing amount of Facebook analyltics for our Facebook Pages, our website visitors, and our Facebook Ad campaigns. Make sure to use to them to get a much better understanding of your audience.