Maybe you like Social Media so much that you want to do it as a job. One problem many people run into with Social Media Jobs is just knowing how much to charge clients for your work.
Watch the video about about Social media jobs salary where I give you some tips on how much to charge. If you just can’t watch the video then I have put some of the big takeaways in this blog article.
Social Media Jobs Salary Strategy
But what should be included for this work?
Social Media jobs can mean a lot of different things to companies. But your main responsibility should be posting content and replying to followers. You should have a pulse on your client’s brand so that if someone says something nasty about them you can handle it and let your client know.
Posting to the social media channels for your client will be the bulk of your work. You should be posting to your client’s social profiles many times per day (6-8 is best). Consider using tools to automate this process. In the video I give you 2 resources to make posting and replying to people much easier:
BufferApp – Great for pre-posting content for your client’s social media profiles. Fill BufferApp up and it will drip out social media posts throughout the week (or month).
Hootsuite – Use this tool to monitor and reply to your client’s followers
Social Kick Start – Tool for finding popular posts on Facebook and keeping your client’s Facebook page active
Social Media jobs have an inherit problem with them. Namely that at some point your client will wonder if the money they are paying is worth it to them.
It is not your fault. Social Media is hard for most companies to measure. They do not know if your efforts are bringing in any sales.
Social Media Jobs Another Way
In the video above about social media jobs and why you need to be aware of this. If you bust your tail to get your client 5,000 new likes that is great. If their phone doesn’t ring they won’t care.
When this happens a great way to do more social media jobs is to start running Facebook Ads for your client. Set your Ads up so that you are giving them a measurable result.
A typical measurable result for social media jobs is generating leads (look at Facebook Lead Ads) or making sales. In either case it gives you better proposition to the client.
You can go back to them and say “I got you 100 leads at $3 each”. Now they can see exactly what their social media jobs are producing.
In the video I talk about a good billing strategy for this kind of social media work. It is to take 10%-15% of the total ad spend.
So if your social media client is spending $3,000/month on FB ads. You can charge $300-$450 to keep those ads running and optimizes.
Social Media jobs are a great way to make money. Every company needs a social media presence. Most companies just don’t have the time to mess with. Charge them in the price ranges I listed in this article and you will be in great shape.
Want to learn more about social marketing on the world’s largest social network? Then check out my Facebook Marketing 101 live Training and online workshop..