In the video above I tell you how you can find your ideal clients on Facebook no matter what.  I will include a few of the ideas from the video in the blog post below.  But you really should watch the video to get all the information I have to share with.

When I work with clients a lot of times I hear “Bryan I don’t know how to find my audience on Facebook”.  They always have a reason why their business is different.

So I wanted to share with you a simple Facebook targeting strategy that will work for any business.  It doesn’t matter if you business is brand new and you do not even have a customer list yet.  This Facebook targeting strategy can work for you too.

TIP: If you want to learn more about Facebook marketing check out my complimentary workshop 7 proven steps to grow your business with Facebook.  You will learn a lot in a very short time.

Facebook Targeting Strategy – Where To Start

In the video above I start by talking about the easiest way to find your audience.  It is by simple loading your customer list (email or phone numbers) into Facebook as a custom audience.  Facebook will find the people on your list and make you your own audience.

Now you can take that custom audience and build a look-a-like audience.  A look alike audience is exactly that.  People that look just like your customers.  Facebook has an amazing algorithm that can find what all your customers have in common.  Then it can find people just like them.

You can use this tip for your website traffic too.  Just add a Facebook tracking pixel to your website and wait a while.  After you build up enough visitors Facebook will let you create a custom audience off them.

So For a Simple Facebook Targeting Strategy those are some easy ones.

But what if you do not have any website traffic or a customer list?  Then what.

Use Facebook’s audience insights.  Type in the name of the most popular person or figure in your market.  Facebook will tell you the ages, gender, household income, and a ton of other stuff about their audience.

Look at the other pages their audience likes too.  Facebook will give you an affinity number related to these pages.  The higher the affinity number the closer the pages are related.

A great Facebook targeting strategy is find these popular fan pages and target your ads to those people.  As you start running ads people will start showing up at your site.  If you have the Facebook tracking pixel installed then you will start building up your own custom audience.  After a few hundred visitors you will be able to create your own look-a-like audience.

So there you have it.  A few simple tips for a killer Facebook Targeting Strategy.  You can use this even if you do not have any website Traffic.

Check out my complimentary  Facebook marketing workshop to implement strategies like this for your business quickly.