Are you asking yourself why use email marketing? If so then watch the video above. In this video I tell you why use email marketing. As always if you can not watch the video above I will break down the big points so you will know what I talked about in the video above.
Why Use Email Marketing For Your Business?
This is a question I get asked quite a bit “Why Use Email Marketing?”. Well there are 2 big reason why that I talk about in the video. Let’s look at each one in detail:
You Own Your Email List – One of the biggest answers to “why use email marketing” is that you own your email list. Nobody can take it away from you. We all know that email is not owned by any one company . It is ubiquitous. With social media we all go open up free accounts on Facebook, Twitter, YouTube, Instagram and more. We never really stop to think that we are building our businesses on rented land. What does that mean anyways? Well it means that the landlord (Facebook, Google, Twitter) can change your rental rate or evict you (cancel your account) at a moments notice. To make things even worse there are not laws stopping these companies from behaving this way.
If you are only using Social Media or other people’s platforms to build your business then are setting yourself up for one big disappointing day. Here is what I mean:
If that social media account (or Google rankings) are bringing you all your clients then they could all stop showing one day. The worst part is you have no control over it.
You do not own your business! Facebook, Google, Twitter or whoever is sending you traffic does!
An Email List and your own Website are the only thing you own online that nobody can take away. That is why you need to be building up an email list.
Push button Traffic. The other great thing about using an email list for your business is being able to get traffic by clicking send. Why use email marketing? This is a great reason. Once you have your email list built you can get people to your website or latest offer by pressing send. How else can you do this? In the video I talk about other possible ways. They might be:
Ways to get people to see your next offer or sale:
- Posting to your blog
- Posting to social media (will they even see it?)
- Running Google and Facebook ads
None of these will work as good as email marketing. So if you are asking yourself why use email marketing look at the list above. What else can you do to get an immediate result? Email marketing is the only thing I know of that you OWN and can give you on-demand traffic.
Next time you ask yourself “Why use email marketing?” look to the 2 reasons I have given you above. Think long and hard about how else you can get people to come to your website and see your next offer? Seriously. How else can you do it! You too will see that email marketing is the best answer.